Factors Moderating Students Adoption Decisions of Mobile Commerce
Dr. Manal Y. Alduaij, Dr. Hanaa Al-Amari

Abstract
The purpose of the study is to examine the factors that moderate student’s adoption decisions of mobile commerce. The research employs the Technology Acceptance Model to examine student’s perceived benefits and perceived barriers of using m-commerce in relation to student demographic factors such as gender, age, year of study, and college of study that moderate students adoption decisions of m-commerce. The study adopts a quantitative approach based on questionnaire development and distribution that resulted in a total sample of 1000 students. Empirical data was analyzed using SPSS-20 software. First, in relation to gender, results indicate that overall male students perceive more benefits in dealing with m-commerce than female students do. Second, concerning age, results show that students who are in the age group of “17-19 feel more benefits in dealing with m-commerce than the students whose age are “20-more”. Third, concerning year of study, findings show that students who are freshman or sophomore feel more benefits in dealing with m-commerce than junior and senior students do. Fourth, in relation to college of study,results show that students who are studying in public universities feel more benefits in dealing with m-commerce than students that study in private universities.

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