Entrepreneurial University: Challenges and Motivations of Brazilian Context
Pedro Mendes de Souza, Denise Gonçalves Costa, Antonio Martins de Oliveira Júnior

Abstract
University considered as entrepreneurial partner is seen as inseparable from Science Technology Innovation triple, therefore, it is codenamed Innovative University with a change in traditional image of Science and Technology. It highlights some important aspects to introduce the term innovation in university context: social interaction (identification of needs), government (facilitator) and companies (partner in the innovation process). Thus, the quality remains present in this new arrangement, but it is not crucial anymore, since the social relevance assumes this role. Innovation at the university is a process that has four distinct steps: academic research organization; financial support for innovation; protection of intellectual property; and technology transfer. The objective was identifying the main challenges on the mentioned topic. The methodology used was exploratory and qualitative, associated with the use of the keywords "innovation", "entrepreneurship" and "university" on Web of Science and Science Direct websites. The results showed that, to have an enabling environment for innovation is necessary to have: the institutionalization of this new concept of university as well as mechanisms that make it possible; a strategic business vision focused on transformation of academic environment; the mitigation of conflicts of interest resulting from traditional research vision of university and profit of the company; management of risks facing the process of change; balance between demand and capacity to supply it. Thereby, it was concluded that the innovative university is gradually balancing traditional values to demands from a modern and immediacies society.

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