Greek Elections 2012: A Political Crisis as an Anti-Marketing Tool for Traditional Parties
Dr. Nasios Orinos

Abstract
This article strives to answer the question how a political crisis can be an anti-marketing tool for traditional parties. It presents a road map of the 2012 Greek Parliamentary Elections. It begins with a discussion of the context within which the elections have taken part, explaining how the memorandum and the bailout agreement imposed have impacted the country. It reviews the Greek election law and discusses the campaign strategies and tactics that have been used historically. But foremost the article tries to bridge between the two elections, 6th of May 2012 and 17th of June 2012, presenting the strategies used in those, while discussing and analyzing the campaigns used by the two major parties now in Greece, New Democracy and SYRIZA. It concludes by presenting the results of the two elections noting the huge percentage drop of PASOK and the end of two-party system, synthesizing it with the impact these results will have on the country.

Full Text: PDF