The Competitiveness of the Bulgarian Economy – Competitive Advantages and Disadvantages (Analyzing with the TOWS Matrix)
Maria Marikina
Abstract
The economic aspects of competitiveness are important and significant issues for both Bulgarian and
international theory and practice. Knowledge of competitive advantages and disadvantages of each nation is of
major importance for this category. Thus, the objective of this paper is to identify the strengths and weaknesses of
the national competitiveness and to analyze the effective process to develop a strategy for Bulgarian
competitiveness. Data provided by the World Economic Forum (WEF) is to be used as aninstrument, using which
an effort will be made to reveal the strengths and weaknesses ofBulgaria’s competitiveness. Using TOWS
Strategic Alternatives Matrixan effort will be made to highlight the Bulgarian national competitiveness strategies,
given the current economic reality.
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