Experiential Learning through a Social Media Analysis Project in a Distance Learning Class
Dr. Ron G. Cheek, Dr. Tamela D. Ferguson

Abstract
Using innovative education methods to spur student understanding, as well as knowledge, skills and ability development, is a critical component in today’s technology laden academic and business environments. This paper outlines experiential learning through the development and usage of a social media analysis student project in a distance learning class, where such environmental factors are especially critical. Its purpose was to provide students with a hands-on opportunity, through technology mediated processes, to understand social media design fundamentals. Of additional importance was enhancement of their understanding of best practices for social media usage in the bigger picture context of an organization’s website.

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