Challenges and Opportunities for Malaysian Automotive Industry
Dr (Mrs) Muneer Sultana, Khairul Amilin Ibrahim

Abstract
Deliberately situated in the sentiment of South-East Asia, Malaysia deals a cost-competitive position for stock holders anticipating to fixed up offshore processes in imperative to auto production innovative technical produces in cooperation provincial and global market places. In totaling, Malaysia has a market-oriented bargain which is reinforced by pro-business administration procedures. Malaysia positions 2nd as a customer of German produces amongst the ASEAN republics. As the auto sector is the main German disseminates production, the car and separate part transfers to Malaysia account for a great fragment of the German produces that are vended in Malaysia. Numerous German auto mobile producers have previously involved in the Malaysian marketplace, but furthermost of them activate merely in the fragment of luxury cars of the automotive segment. Corporations such as BMW and Mercedes Benz practice collecting amenities delivered by their indigenous associates. For representations that are not gathered nearby but trade in, indigenous associates with permitted documents are recycled. The delivery is accompanied by the variety vendors (for example BMW or Mercedes Benz) and vended concluded numerous traders. Liberalization of the Malaysian automotive production is predictable and is pending, and indigenous automotive companies have no alternate but to accelerate execution of all requisites for them to be modest to appearance the encounters of liberalization of the automotive production. To counter to upsurges in demand while bearing in mind discussion jeopardies necessitates world-wide construction competences. Moreover, substantial outlay for the growth of spotless vigour auto mobiles has made moveable associations amongst auto producers, undertakings, and other non-automotive units have developed conspicuous. The automotive production is under compression to discourse these grave encounters in a rapid and suitable method. In such a case a study has been conducted to know the challenges and opportunities for automotive sector of Malaysia. The study is equipped grounded on primary information and secondary information. The primary data has collected through oral interview from stalwarts of automotive industry. The secondary data is collected from the reports of international conference of automotive industry and all existing literature has collected also from internet automotive websites, auto business magazines, e-auto journals etc. Finding out the research reveals that, Malaysia is the foremost manufacturers and exporters of means of transportation fragments, auto machineries and also in Malaysia the percentage of additional car buyers are high. Ultimately, suggestions have been framed and conclusions have been drawn for the study.

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