Internal Communication Function and Hotel Productivity–A Comparative Study
Özay Yildiz
Abstract
The accommodation service production process starts with personal interaction and communication. As
important as guest – employee communication is; access and distribution of market and organisation related
information is essential in organisational coordination and maintaining competitiveness. This efficiency of
internal communication function has a direct and indirect impact on organisational productivity; as fast process
of relevant data results in better decision making. Internal communication also helps in adapting to corporate
culture and raising employee morale, thus increasing service quality and guest satisfaction. In the present study,
there is a general consensus on the impact of internal communication on hotel productivity. It is evidenced that as
the hotel grows in capacity, more complex internal communications systems, including upward and diagonal
communication and heavy use of communications technology, co-exist, employees take on more initiative and
processing of performance data accounts for the majority of communicational actions. At the other end of the
scale, a smaller hotel mainly makes use of downward and informal communication and a managerial use of
initiative.
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