Quality Concepts: Perceptions of Stakeholders at Two Saudi Arabian Universities
Saud Albaqami

Abstract
Saudi Arabian Universities have been facing pressures to implement quality assurance. Given that quality perception is an important factor in any attempt of quality assurance implementation, this study, a qualitative case study undertaken at PSU and KAU, examines perception of quality assurance concepts. Semi-structured interviews with both meso and micro levels have been conducted. Results specific to each level are situated accordingly and then presented for discussion. It is concluded that knowledge – or the lack of it – played a crucial role in attempts to implement quality assurance. In addition, having non-qualified staff in charge of quality assurance means the university will struggle with micro level resistance in implementing quality assurance

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